Morae 3.1

Usability testing and market research software

Morae is the premier software for deeply understanding customer experiences…and sharing those insights clearly and powerfully. From usability testing to focus groups and beyond, Morae helps you transform designs and marketing to make things people love.

Want to test your design? Morae makes it easy to pinpoint usability problems in software applications, websites, prototypes, or mobile devices. Install Morae on a laptop to test at a conference or in the field!

The software captures every nuance of your testing session. See the look on a participant’s face, hear the frustration in her voice, and discover hidden problems in your product or site. Search across recordings, automatically calculate and graph standard metrics, and more.

Doing market research? Use Morae with up to two video cameras to record a focus group or in-depth interview. Type notes and flag important moments as you go—all your observations are indexed to the digital video on your hard drive, eliminating hours of tedious work.

When it’s time to present your findings, simply drag and drop video clips to produce a highlight reel. Export charts, screenshots, and videos in standard formats…or send them directly to Microsoft Office with a click!

Work faster, more flexibly, and deliver stronger results with Morae.

Morae is made up of three seperate components:
Recorder, Observer, and Manager

Morae Testimonials

"Morae is a usability lab on CD-ROM; it has revolutionized our approach to usability testing."

- Bryan Eisenberg, FutureNow

"A terrific release! On top of several minor improvements (like post-task surveys), the dual camera and AutoPilot options make this a must-have upgrade."

- Dr. David Travis, Userfocus Ltd

"Morae has allowed us to elevate the IE Lab in ways we never thought would be possible. Once our clients experience first-hand what Morae is capable of doing, new ideas and new possibilities for their projects emerge. And because it is easy to learn, it has expanded the lab to a much greater number of students"

- Dr. Sanda Erdelez, Assoc. Prof. School of Information Science and Learning Tech., Mizzou

Morae Recorder
Morae Observer
Morae Manager

Morae Recorder: Data collection made easy

All your data in one place

The old way to record customer interactions involved lots of devices and applications that don't talk to each other. Which ended up scattering your data across a bunch of unconnected media, like legal pads, videotape, spreadsheets, statistics software. What a waste of time!

Preset study templates

Morae sets up the initial details for you...like suggested audiovisual sources, markers, and who will launch recording...so you can get started faster. It even shows you a live preview of what will be recorded.

From there, it's simple to add things like task definitions, discussion questions, surveys, and custom markers.

Camera-only recording

Capture more details, using more methods. Morae reaches beyond the screen...so you can record customer interactions that don't happen on the computer. Like focus groups, in-depth interviews, hardware testing, paper prototype testing, the list goes on.

Standard or custom surveys

Go deeper by asking survey questions before the session, after each task, and at the end. Trigger them automatically or manually. Use the system usability scale (SUS) or create any number of custom surveys. Format can be multiple choice, choose one, rating scale, or open-ended.

Unmoderated testing with AutoPilot

AutoPilot delivers instructions, tasks, and surveys automatically during the test session. So you could set up unmoderated testing at a public kiosk or a tradeshow booth and gather data without being there

Set markers and log tasks with a Wii remote

Set markers and log tasks during recording using a Wii Remote. Just one push of a button will insert a marker on your timeline, so even if you are conducting research as a one-person team, you won't miss a thing.

Morae Observer: Log and observe important moments

Remote, simultaneous observation

Connect to a live Recorder session from anywhere via a network (LAN/VPN). Observers can see and hear anything being recorded— customers' faces, voices, interactions on screen or with physical objects. Team members or stakeholders running Morae Observer can collaboratively log comments and markers.

Custom markers and notes

Unlike logging with a stopwatch and notepad, Morae helps observers give structured, detailed feedback that is automatically synchronized and placed at the right moment on the video timeline.

One-click task and error marking

Want to calculate standard metrics like time on task or error rate...automatically? By consistently marking a few simple things during every recording—like when the participant starts and ends a task, and whether they succeed—you'll benefit from Morae's powerful, automated analysis tools. Marking these events is as simple as clicking the mouse or pressing a keyboard shortcut.

Share your session immediately

Want to give team members or clients a copy of the session right away? Save and share a Windows Media Video (WMV) file showing exactly what was displayed in Morae Observer.

Morae Manager: Analyze and visualize results

Fast, automatic analysis and graphing

Stop spending hours calculating data and building graphs—Morae can do it for you, in a fraction of the time. Not sure what to measure? No worries. Morae automatically calculates and graphs standard usability metrics like effectiveness, efficiency, and satisfaction. (Attention usability experts: We've got your CIF and SUS covered.)

View events with a click

Markers and tasks set during a recording session appear along the timeline as color-coded diamonds and triangles. Hover over these indicators for details; click one to jump to that moment in the video.

Cross-recording search

Want to see all participants' comments on task four? Or review what all your focus groups said about question six? You can now search across many recordings to uncover patterns and trends in the data...right inside Morae. No need to fire up Excel. (You can also limit your search to just one recording.)

Variable speed playback

You know the math...10 hours of video equals 10-15 hours of logging, right? Not anymore! Variable speed playback drastically reduces your time spent logging, because you can review video in double time (or faster). And unlike "fast forward" you'll hear the audio just fine.

Import videos for analysis

If you have footage of a previously recorded focus group or other study, you can still review, edit and analyze with Morae Manager. Import AVI, WMV and ASF files.

Text and audio annotation

If you couldn't log the session live, or want to add details later, you can add text or audio notes to markers and tasks.

Exportable data tables

Export the raw data collected with each recording as a .csv to Excel or another application for further analysis.

New In Morae 3.1

Already using Morae 3.0? If so, these great features are free for you! The next time you start Morae, and you’ll be prompted to upgrade. On an older version? Should you choose to upgrade, you'll get all the new features of 3.0 and 3.1. See the complete features list (PDF) and upgrade now.

Easy and secure online sharing

Deliver highlight videos quickly and securely over the internet with the output to Screencast.com. As a Morae customer, you get a free storage and bandwidth on Screencast.com, allowing you to upload with a click, then notify clients and stakeholders to view videos.

MPEG-4 production

High-quality meets small file size with MPEG-4 production. Get your highlight videos web-ready by producing into this Flash-compatibile format. Easy viewing on any platform.

Set markers and log tasks with a Wii Remote

Audio enhancements

The audio normalization feature levels out the volume throughout your recording. Plus, the audio waveform on the timeline helps you edit accurately by making it easy to tell when comments were made during the session.

Create and edit image clips

Add images of the interface being testing in written reports, presentations and videos. Show stakeholders what you mean by saving a video frame as an image, editing with Snagit or other image editor, then saving to your project.

Better task logging in Observer

The new task logging interface in Observer reduces errors by letting you adjust tasks as you log them. You can also log tasks created during the session, even if they were not predefined.

Rich text support in AutoPilot

Make task instructions crystal clear and include web links with text formatting options.

Task success rate graph

Clearly see the percentage of participants who were successful with each task.